The Startup Way How Entrepreneurial Management Transforms Culture and Drives Growth (9780241197264) (9780241197264)

Код товара: 100006433

Бизнес и экономика: The Startup Way How Entrepreneurial Management Transforms Culture and Drives Growth (9780241197264)

524 ₴

Товар закончился

Производитель:: Penguin
Язык: Английский
Количество страниц: 390
Переплет: Мягкий
Размер: 235 x 150 мм
ISBN: 9780241197264
Автор: Eric Ries
Год издания: 2017

Способы доставки

Новая Почта
Укрпошта
Адресная доставка

Удобная оплата заказов

Наличными при получении
Безналичный перевод
VISA/MasterCard
Картой онлайн

Описание Отзывы (0)

Winner of the Business Book Awards Thought Leader category -----With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and pivoting changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. Its a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.