The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser (9780749466596)

Код товара: 100011150

Бизнес и экономика: The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser

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Производитель:: Kogan Page
Язык: Английский
Количество страниц: 212
Переплет: Мягкий
Размер: 155х235 мм
ISBN: 9780749466596
Автор: Стивен ван Беллехем

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The increasing popularity and importance of social media in the recent years has created a growing gap between modern, internet savvy consumers and traditional advertising. Since old tried and tested marketing techniques are no longer effective, marketers need to engage with the new breed of consumers. In order for marketers to become effective conversation managers, it's essential for them to learn to listen and communicate with their consumers.

Based on four years of primary research, The Conversation Manager explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help transform a company's strategy and kick-start conversations with its customers.