Talk Normal: Stop the Business Speak, Jargon and Waffle (9780749463649)

Код товара: 100012563

Бизнес и экономика: Talk Normal: Stop the Business Speak, Jargon and Waffle

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Производитель:: Kogan Page
Язык: Английский
Количество страниц: 184 (иллюрации схемы)
Переплет: Мягкий
Размер: 138x216 мм
ISBN: 9780749463649
Автор: Тим Филлипс

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Tim Phillips has been a journalist for 20 years, and during that time he has been slowly driven crazy by bad spokespeople: the jargon, the evasiveness, the inability to make a point or to answer a direct question. Now that every company has a small army dedicated to communications, the problem seems to be getting worse. That's why we should stop thinking about spin and management, and start concentrating on talking like human beings. Is this possible? Talk Normal is an attempt to find out. Based on the author's blog, www.talknormal.co.uk it's full of excruciating examples of corporate jargon, and it will help you to steer a path to better communication, whilst coping with the worst excesses of management speak at work.

About The Author

Tim Phillips is a freelance journalist and has written for the Wall Street Journal Europe, the International Herald Tribune, The Times and the Sunday Times, The Observer, the Daily Telegraph, and the Independent among others. A frequent guest on BBC television and radio and Sky News, he is also a regular conference speaker, the author of Fit to Bust and a co-author of the best selling Scoring Points, both published by Kogan Page.