Business for Punks: Break All the Rules - the BrewDog Way [Penguin] (9780241290118)

Код товара: 100040508

Бизнес и экономика: Business for Punks: Break All the Rules - the BrewDog Way [Penguin]

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Производитель:: Penguin
Количество страниц: 256
Переплет: Мягкий
Размер: 133 x 199 x 19 мм
ISBN: 9780241290118
Автор: James Watt
Год издания: 2016
Издательство: Penguin
Язык: Английский

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BrewDogs co-founder James Watt offers a business bible for a new generation. Its anarchic. Its irreverent. Its passionate. Its BrewDog.

Dont waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in.

These mantras have turned BrewDog into one of the worlds fastest-growing drinks brands, famous for beers, bars and crowdfunding.

Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.

In BUSINESS FOR PUNKS, BrewDog co-founder James Watt bottles the essence of this success. From finances (chase down every cent, pimp every pound) to marketing (lead with the crusade, not the product) this is an anarchic, indispensable guide to thriving on your own terms.