Battle of the Titans How the Fight to the Death Between Apple and Google Is Transforming Our Lives (9780007518845)

Код товара: 100006400

Бизнес и экономика: Battle of the Titans How the Fight to the Death Between Apple and Google Is Transforming Our Lives

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Производитель:: Collins
Язык: Английский
Количество страниц: 260
Переплет: Мягкий
Размер: 129 x 197 мм
ISBN: 9780007518845
Автор: Fred Vogelstein
Год издания: 2014

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The story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology. This book, previously published as Dogfight: How Apple and Google Went to War and Started a Revolution, explores the real reasons beneath the worlds biggest deathmatch.Whether youre an iPhone addict or Android champion, its undisputed that Apple and Google are the two tech giants setting the agenda - revolutionising how we work, play and stay in touch. But their rivalry is more than a matter of hardware versus software, or patents versus products. Its a tale of backstabbing, personality clashes and brutal mind games.Fred Vogelstein here reveals all about this bitter feud - from the shocking truth behind the iPhones launch to the realities of development hell and the demise of Googles dont be evil mantra . This struggle for supremacy is a fight to the death: what lies at stake is the future of our data.