Strategic Advertising Management [Oxford University Press] (9780199532575)
![Бізнес і економіка: Strategic Advertising Management [Oxford University Press]](https://bava.ua/files/products/9780199532575_1.1920x1080w.jpg "Фото Strategic Advertising Management [Oxford University Press]")
Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The text then outlines how this theory can be used by managers in the development of effective marketing communication plans and creative executions. The book treats the subject as an integrated whole, looking at how the various aspects of advertising fit together. In this latest edition the topic of promotion has been woven throughout the text. A new chapter on message delivery has been introduced, looking at basic types of promotion as well as alternative ways of delivering advertising and promotion type messages, such as sponsorships and event marketing. A new chapter on understanding cultural differences has also been included for the new edition, giving consideration to issues of culture in respect of advertising strategy and execution. Case studies have been introduced to allow students to critically reflect on the material being covered in each chapter. The online resource centre will be updated in line with the text.
Купити книгу Strategic Advertising Management [Oxford University Press], ISBN: 9780199532575 з доставкою по всій Україні за вигідною ціною в магазині «Бава».
Збережіть товари, що сподобалися в закладки
Це дозволить не загубити варіант, що сподобався!
![Little Ghostie: книга з пальчиковою іграшкою [Abrams]](https://bava.ua/files/products/9781797212883.100x100.jpg "Little Ghostie: книга з пальчиковою іграшкою [Abrams]")
![Diary of a Wimpy Kid Book15: The Deep End [Paperback] [Puffin]](https://bava.ua/files/products/81mraZypz5L.100x100.jpg "Diary of a Wimpy Kid Book15: The Deep End [Paperback] [Puffin]")
![Fragile Earth: Dramatic Images of Our Changing Planet [Harper Collins]](https://bava.ua/files/products/9780007455232_1.100x100.jpg "Fragile Earth: Dramatic Images of Our Changing Planet [Harper Collins]")
Схожі товари
-
Топ продажівКількість сторінок352Розмір203 x 238мм -
АвторDKКількість сторінок352Розмір202 x 240 -
![Бізнес і економіка: Good Derivatives: A Story of Financial and Environmental Innovation [Hardcover]](https://bava.ua/files/products/0470949732.300x300.jpg "Good Derivatives: A Story of Financial and Environmental Innovation [Hardcover]")
-
-
АвторDavid MankinКількість сторінок503Розмір245 x 192 мм -
![Бізнес і економіка: Environmental Economics and Sustainability [Wiley]](https://bava.ua/files/products/9781119328209_1.300x300.jpg "Environmental Economics and Sustainability [Wiley]")
АвторB Chi-ang LinКількість сторінок328Розмір173 х 242 мм
Наші знижки та спеціальні ціни
Перевірте пропозиції по акції. Економити приємно!
Подивитись все