Six Billion Shoppers: The Companies Winning the Global E-Coммerce Boom [Pan Macmillan] (9781509874774)

Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-coммerce mega markets and explore how a new e-coммerce boom is opening opportunities for entrepreneurs and global brands alike.

From China to India to Nigeria, e-coммerce is entering a golden era in countries that were long left out of the e-coммerce gold rush experienced in the West.

If the story of the first twenty years of e-coммerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones.

The rise of e-coммerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-coммerce giants.

Travelling through Nigeria, China, India, Southeast Asia and Latin America, Porter Erisman addresses e-coммerce across these new markets and what it means for western brands.

He argues that e-coммerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West.

With e-coммerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

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