An insiders account of Apples creative process during the golden years of Steve Jobs.
If youve ever wondered what its like to work in a hotbed of innovation, youll enjoy this inside view of life at Apple.
Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process - from generating ideas to doing a demo for Steve Jobs.
Adam Grant: "Hundreds of millions of people use Apple products every day, several thousand work on Apples
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