Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands (9780749463250)
Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment.
Brand Together shows how to involve all stakeholders in the process of creativity - providing inspiration on how to revitalize brands and enable them to succeed in the new world of customer engagement and participation. It shows how to intertwine innovation with brand strategy and provides guidance on how to co-create with customers from a brand perspective.
Drawing on case studies on companies such as Kraft, McDonald's, IBM, Google and Lego, Brand Together offers valuable insights for marketing and branding professionals and for individuals who want to grow their business and their brand.
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